New music video by arcade fire
Arcade fire have converged with the internet/web 2.0. The video is a standard video of a man running down a street however using the new website technology where by the viewer types in their address or their old childhood address at the start of the video, it is suppose to connote the viewer that they are running past their own childhood home. Once the address has been typed in, the images are taken from google maps. The windows pop up in beat with the music and so there are different screens playing at the same but each window matches what the other one is doing. At the end of the video, the viewer interacts with the video and write a postcard to their address.
OK GO!- This too shall pass
The video appears to be shot in one continuous unbroken shot(famous sequence from Goodfellas) however they used special effects in order to edit the video. Throughout the video sequence of clever tricks that link together to eventually at the end spray the member of the band with paint. Looking at the bands over video "here we go again" they have much like in the "this too shall pass" video they have shot it in one location, only 4 people in the video, they stay in the same outfits(no costume change) Although the videos are cheap as they are not released on music channels but are released over the internet, they are highly effective due to their uniqueness which helps to sell records.
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