Looking at Fonts

It was important to make sure to get the font right in both the promo pack and the film trailer as it gives the overall finished product a more professional look. It is also important that the style of font fits in with the type of film, we are creating a horror trailer and so focused on horror type fonts. Also as the story line for our trailer was mainly to do with a lake we decided it would be effective to use a text which looked as though it was dripping down so to connote the idea that it was a watery type font but still scary at the same time.

This type of font is called "my scars" we thought this one was very effective as it has the effect of a water drip but is not to over done, it is also in smudged type capital letters which adds to the water feel but also helps the letters stand out on the page. We also feel this would be a good font to use on both our trailer as well as the poster and magazine cover (only with regards to the title of the film) so as much like in conventional films by having a continuous font on all the promotion pieces it enables the audience to identify the film straight away, so therefore makes its own brand for itself which is vital when advertising a new film.

This type of font is called "blood feast" we initially liked it as it had the water drip effect, however after looking at how it fit on our digi pack and film trailer we decided that this wasn't the appropriate font for our products.

This type of font is called "you murderer" again it has the smudged water type effect that we were looking for, however it is very subtle and isn't really enough to connote to the audience a dripping type effect as much as what we would of liked. It is however a good font in the way the letters are not all in line as it helps to create a horror type genre as it connotes that not everything is how it seems in the film, much like how the font is used in this way on "the return" poster by having the "R" the wrong way round shows that this is of some relevance to the film as not everything is how it appears which is typical of a horror film.

the return poster with the "R" turned round the wrong way is typical of horror posters to distort the lettering so as to connote a horror type feel to the text. Me and Mia chose to use font number 1 "my scars" as our font as we feel it best suited our theme and storyline.